Mary Meeker's Internet Trend Report - 2017

The most anticipated slide deck of the year for ecommerce retailers is here. Our key takeaways:

Here are some of our takeaways:

  • Global smartphone growth is slowing: Smartphone shipments grew 3 percent year over year last year, versus 10 percent the year before. 

  • Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.

  • China remains a fascinating market, with huge growth in mobile services and payments and services like on-demand bike sharing. 

  • While internet growth is slowing globally, that’s not the case in India, the fastest growing large economy. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet usership to grow. Mobile internet usage is growing as the cost of bandwidth declines. 

  • Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.

 

All 300+ slides are here: 2017 Internet Trends Report


It's a wrap for the #MustHave16 Fashion Design Competition

That's a wrap for this year's #MustHave16 Design Competition, hosted by Art of Fashion.
The competition is demanding of the emerging fashion designers who participate. They are required to submit a sketch and a sample. In addition, they must go through the 5 phases of starting a brand: including building a social following and marketing strategy, working with retailers to ensure their design meet customer's needs, and selling their design in-store.

"It is a challenging competition, but it is a challenging market for emerging designers", says Jennifer Pilkington, Managing Director of Retail Assembly, who is a competition sponsor. "The hard work pays off, as the designers have a real world toolbox at the end of the competition."

This year the competition offered mentorship and feedback from a variety of industry experts including Laura-Jean Bernhardson, CEO of multi-store retailer Fresh Collective, Elle Bulger of Pinch Social, Jennifer Powell of Hart and Galla, and Donna Bishop, founder of Green Beauty and FGI Board Member.

Browse the video playlist below and congratulate our winner Bulgun Puteeva of Bulia

Patagonia communicates clearly about their supply chain

Patagonia's marketing strategy from The Naked Brand

Patagonia is a US based apparel and equipment retailer, which has a reputation for being environmentally minded - and they are publicly addressing the significant negative impact manufacturing has on the environment.  The company has introduced The Footprint Chronicles, which speaks transparently about their supply chain, and the actual effects of making their product.  Browse through their site, and read Jeff Rosenblum's article for Fast Company here:

How Patagonia Makes More Money By Trying To Make Less

.  

Source: http://www.patagonia.com/us/footprint/