One of our favorite trend reports of the year has been released. Mary Meeker's report covers the internet in its entirety - extending beyond digital commerce. But, as it is where our stores reside, we anticipate and devour the broader market information that Ms Meeker provides. A few takeaways:
Smartphone and internet user growth is levelling off. In 2017 smartphone unit shipments were flat. Internet user growth grew only 7% (down from 12% the year before).
China continues to lead in mobile payment adoption.
Time spent online continues to increase, with US adults spending almost 6 hours on digital media a day.
Voice controlled products, like Amazon Echo, are quickly approaching market adoption.
E-commerce sales growth is still accelerating (16 percent in the US last year). Amazon took 28 percent of that.
Technology companies are facing a "privacy paradox", as they use data to provide better experiences often while violating consumer privacy.
The speed of technological disruption is accelerating. The consumer internet became commonplace in less than a decade.
Ms Meeker's full presentation is below. We cover much of the ecommerce information she provides throughout the course, but some appreciate a larger discussion of where the internet is heading. Download the slides before you press play: INTERNET_TRENDS_REPORT_2018.pdf
And, for those who want an understanding of the recent evolution, you can download previous presetantations here:
Internet Trends Report 2017: https://www.kleinerperkins.com/perspectives/internet-trends-report-2017
Internet Trends Report 2016: https://www.kleinerperkins.com/perspectives/2016-internet-trends-report
For our recap of 2014: https://retail-assembly.org/blog/mary-meekers-internet-trends-report-2014