That's a wrap for this year's #MustHave16 Design Competition, hosted by Art of Fashion.
The competition is demanding of the emerging fashion designers who participate. They are required to submit a sketch and a sample. In addition, they must go through the 5 phases of starting a brand: including building a social following and marketing strategy, working with retailers to ensure their design meet customer's needs, and selling their design in-store.
"It is a challenging competition, but it is a challenging market for emerging designers", says Jennifer Pilkington, Managing Director of Retail Assembly, who is a competition sponsor. "The hard work pays off, as the designers have a real world toolbox at the end of the competition."
This year the competition offered mentorship and feedback from a variety of industry experts including Laura-Jean Bernhardson, CEO of multi-store retailer Fresh Collective, Elle Bulger of Pinch Social, Jennifer Powell of Hart and Galla, and Donna Bishop, founder of Green Beauty and FGI Board Member.
Browse the video playlist below and congratulate our winner Bulgun Puteeva of Bulia.