Patagonia communicates clearly about their supply chain

Patagonia's marketing strategy from The Naked Brand

Patagonia is a US based apparel and equipment retailer, which has a reputation for being environmentally minded - and they are publicly addressing the significant negative impact manufacturing has on the environment.  The company has introduced The Footprint Chronicles, which speaks transparently about their supply chain, and the actual effects of making their product.  Browse through their site, and read Jeff Rosenblum's article for Fast Company here:

How Patagonia Makes More Money By Trying To Make Less