Buyers, brand owners, and sales professionals spend a good amount of time on the road (and in the air). While most in-flight experiences are far from luxury, even in first class, we should all be working to make them a bit more bearable on ourselves.Read More
Moral licensing is a term commonly used in social psychology and marketing, referring to the unconscious way in which we are less conscious of immoral behavior, after acting in a moral way. For example in one study where customers viewed a 40-second video praising their actions, 33.3 percent of those customers bought eco-friendly batteries. Those who saw a similar video, this time praising the company's efforts, purchased the eco-friendly batteries 69.6 percent of the time.
Moral licensing has growing significance in the retail industry today, as more brands focus on sustainable and corporate social responsibility marketing. Maryam Kouchaki and Ata Jami reported for Harvard Business Review that corporate philanthropy reached $18.5 billion in 2015, and cause-related marketing increased to about $2 billion in 2016. In the short-term, if brands and retailers want to effect altruistic consumer behavior, we will use messaging that asks for a commitment to a cause, rather than praising customers for their dedication.
Want to learn more about moral licensing?
Uber's head of Economic Research and former economist at Yale, Keith Chen sat with NPR's Shankar Vedantam to talk about dynamic pricing and behavioral economics. This is a must listen for every merchant, buyer and product / brand manager who touches or thinks about pricing.
My favorite time of year to #GetAhead is during the summer months. Everyone, myself included, have summer fun, sun, and sand in mind. The difference is I, and some of the people I most admire professionally, are thinking ahead to September.
The fall is when the executive team, including my boss is back from vacation and in a ‘back-to-work’ frame of mind. I want to impress. I want to show that I’m ready for more responsibility, or to take my business to the next level.
So I manage to find a few hours every week to advance my skills through a course or workshop.
Before you write this strategy off, consider the perks of taking an online summer class:
1. In class attendance is not required. In fact, you can be anywhere your laptop, tablet, or smartphone will take you. I love cafes and patios in the summertime. Admittedly, I have even been on my favorite beach in Mexico with a workshop too. Those summer plans, and work schedule are still possible.
2. It’s self-directed. You can move through the content at your own pace – and if you need to review something 5 times, you can. The classes can be smaller than a traditional class, so the instructor can give more focus to each student (usually via email – he’s enjoying his summer somewhere too).
3. It’s cheaper. No transportation expenses, less than an average course at a local college or university. Frequently, my employer will cover the cost of my professional development. And if the course is directly related to my job, I am able to get time at work to review the course content. That means I’m getting paid to advance my skills!
Sondra Rhimes said in a recent commencement address, “don’t just dream, work.”, and this applies to most professionals, even in the summer. So build your momentum for September without sacrificing fun, sun, and sand.