SUPPLY CHAIN
Product cost
Landed cost
Ex-factory point
 
 
TAKING ORDERS
Linesheets | DOWNLOAD examples
Purchase orders
Purchase order (retailer perspective)
Negotiating purchase order terms
Negotiated terms and receipt planning
Initial mark-up (IMU)
Calculating IMU
Retail pricing and mark-ups
Purchase order terms and conditions
 
 
SHIPPING
Open order report
Invoice
Advance shipping notice (ASN)

DEVELOPING THE RIGHT PRODUCT MIX
Blends and Contributions
Assortment Building Intro
Assortment Planning Language
Average Sell Price vs. Average Retail
Cumulative markup (CMU) in assortment planning

ENHANCING THE BRAND
Pricing's affect on sales

Partner Marketing
CASE: Marketing co-op - Holt Renfrew
Partner Marketing for Small Businesses and Reps
Calculating Marketing Co-op

ASSORTMENT PLANNING

• Assortment Building Intro
• Assortment Planning Language
• CASE: Basics Retailers - Uniqlo
• Key Item assortment strategy
• Size Analysis
• Average Retail vs. Sell Price
• Test your skills | Improving Cumulative Markup

CATEGORY PLANNING

• Category Planning Methods
• Contribution reports 
• Commodity-Based Assortment Plans 
• Test your skills | Opportunity and Risk at Ralph Lauren

 DISTRIBUTION & ALLOCATION

• Negotiating for distribution
• Brand Matrix
• Initial Sales Plans
• Store Clusters
• Store Space Allocations
• Inventory Distribution 

• Negotiating for a return to vendor (RTV)

BRAND / RETAIL MATH FUNDAMENTALS

·    Intro

·    Analysis

·    Benchmarking

·    CASE | Coach’s Slowing Growth

·    Calendars

·    Average in Retail

·    Calculating Rate

·    Contribution Blends | VIDEO: Calculating Blends

·    Business Increases

PROFIT KEY PERFORMANCE INDICATORS

·    Profit

·    Product Cost | Discounting Cost

·    Landed Cost

·    Mark-up | Calculating Mark-up

INVENTORY PRODUCTIVITY INTRODUCTION

·    Inventory Intro

·    Beginning of Month Inventory

·    End of Month Inventory

EXPECTED TIME TO COMPLETE | 40 minutes

ROLE INTRODUCTION

·    Responsibilities and Characteristics

·    Product Management within the Organization

·    Translating customer needs into product: Know what your customers want before they do

·    Risks and assumptions in Product Management today

THEMES IN PRODUCT MANAGEMENT TODAY

·    Agility

·    The Rise of Branded Retail

·    Online Retail

·    Transparency

PRODUCT MANAGEMENT PROCESS

·    Product Life Cycle

·    Buying Cycle

·    Product Management Process

CUSTOMER AND MARKET AWARENESS

·    Developing your Merchant Toolbox

·    Competitive Analysis: Market Awareness

·    Customer Profile Maps

·    VALS Customer Profile Framework

EXPECTED TIME TO COMPLETE | 45 minutes

EXPECTED TIME TO COMPLETE | 30 Minutes