$Retail Assembly Inc.$

Back to All Events

WEEK 4 | Brand and Strategy Building

Monday, May 16, 2016 9:00 a.m. 09:00
Wednesday, June 22, 2016 11:59 p.m. 23:59

RETAIL ASSEMBLY Inc. Sydney Australia (map)

Google Calendar ICS

DEVELOPING THE RIGHT PRODUCT MIX
Blends and Contributions
Assortment Building Intro
Assortment Planning Language
Average Sell Price vs. Average Retail
Cumulative markup (CMU) in assortment planning

ENHANCING THE BRAND
Pricing's affect on sales

Partner Marketing
CASE: Marketing co-op - Holt Renfrew
Partner Marketing for Small Businesses and Reps
Calculating Marketing Co-op

Posted in Retail, Fashion, Product Management
Tagged Assortment Planning, Demand Planning, Brand / Strategy Building, Supply Chain Management, Life Cycle Management