ROLE INTRODUCTION

·    Responsibilities and Characteristics

·    Product Management within the Organization

·    Translating customer needs into product: Know what your customers want before they do

·    Risks and assumptions in Product Management today

THEMES IN PRODUCT MANAGEMENT TODAY

·    Agility

·    The Rise of Branded Retail

·    Online Retail

·    Transparency

PRODUCT MANAGEMENT PROCESS

·    Product Life Cycle

·    Buying Cycle

·    Product Management Process

CUSTOMER AND MARKET AWARENESS

·    Developing your Merchant Toolbox

·    Competitive Analysis: Market Awareness

·    Customer Profile Maps

·    VALS Customer Profile Framework

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EXPECTED TIME TO COMPLETE | 45 minutes