In today's episode:
◇ Spain is the second largest global exporter of fragrance, and an emblematic Spanish brand, Loewe's appeals to a diverse youthful audience.
◇ Print books also appeal to the under 45 crowd, and make up 87% of the total book sales in the US.
◇ And Revtown uses its Decades Denim to launch a womens collection. There are many reasons, notably the founders experience at Under. Armour, that make this a brand to watch.