Fragrance's number two global exporter is...Spain?

In today's episode:

◇ Spain is the second largest global exporter of fragrance, and an emblematic Spanish brand, Loewe's appeals to a diverse youthful audience.

◇ Print books also appeal to the under 45 crowd, and make up 87% of the total book sales in the US.

◇ And Revtown uses its Decades Denim to launch a womens collection. There are many reasons, notably the founders experience at Under. Armour, that make this a brand to watch.