Marc, International Vice President in Los Angeles

To tell you the truth, I’m not sure how I had made it as far as I did without being able to read the reports fully. I always worked for a hot brand, ones that have growth built in.

I’ve been with my current company 7 years. I  approached Retail Assembly for online courses for our global sales team. We were looking for a solid foundation in understanding the numbers across our team. There was a lack of confidence in knowing what drives our sales, inventory, and profit. 

Some had asked for information or training, but the whole team appreciated the opportunity to grow. That counts as success.

We then had our senior brand and sales team do some of the courses in analytics online. We wanted to be speaking the same language as our retailers.

The quality of conversations in meetings and on calls with our retail partners improved within weeks. They were talking about business and working together to solve problems and maximize sales opportunity. My team was bright, but giving them the tools to develop and enhance their sales skills made them great business partners. 

First I should say, that it wasn’t just my team. I did the online courses alongside them. And boy, I couldn’t believe how much I didn’t know. Sometimes you don’t know what you don’t know.

Even now, our sales continue to grow, but we are better prepared to handle some of our maturing businesses. And today, in particular with some of the traditional bricks and mortar retailers struggling, we are managing our risk better. The courses are helping our own-branded store teams too. It’s a solid program. I’d recommend it.