Tracking your customer's digital shopping journey

Gadi BenMark and Maher Masri wrote a beautifully detailed guide for breaking down your digital's shopper from journey to their preferences. We recommend this read for your digital marketing teams. Topics covered include:

  • Customer decision journey's
  • Digital-channel preference
  • Product affinity
  • Response to offers
  • Life moments and context
  • Demographics, preferences, and needs
Management and Leadership, Retail Fashion MarketingJennifer Pilkington - RADigital, e-commerce