Coach's new coach
“My passion is for brands with heritage.”
The windmill of creative directors keep turning in the fashion industry. Earlier in the year Reed Krakoff, COACH's creative director, declared he would not be renewing his contract with the company, indicating he wanted to concentrate on running his namesake brand. It has now been confirmed that Stuart Vevers, former creative director of Loewe, has been appointed the new creative head of COACH.
"My passion is for brands with heritage. Throughout my career, every brand I've been drawn to has a strong heritage, " Vevers told Vogue UK. Brand heritage often is combined with modern references, youth and pop culture in his designs, which brings a certain authority and relevance to each citation. With a design career which began with Calvin Klein in New York, Vevers moved to Milan to work with the venerable Laura Moltedo of Bottega Veneta and eventually grew to become head of accessories. At Givenhcy, he created the "Pumpkin" handbag, and took on both mens and womenswear at Mulberry - and designed the "Emmy", "Aygness" and "Mabel" handbags.
COACH's new CEO, Victor Luis, praised Vevers: "Stuart is recognized as one of the world's leading accessories designers. His passion, leadership skills and broad luxury brand experienced focused on leather goods, uniquely qualify him to lead the next chapter of COACH."
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