Burberry's tech-savvy strategies

The New York Times   did an excellent review of Burberry's digital strategy, which encompasses the in-store experience, social media and live-streaming of their fashion shows.  The highlight may be the "Made to Order" program which launched Monday with the streaming Autumn 2013 show, allowing audiences to purchase apparel and accessories off the runway for customization.  The ability to include videos and content via smartphones upon delivery, showing the various aspects of the design and customization process, will add significant value to the overall customer experience.  Burberry's ability to engage their customers and own their messaging across multiple channels has set a new benchmark for the industry.