Branded Entertainment: Bon Qui Qui for T by Alexander Wang

The world of fashion may be many things but funny is not often one of them. NYC-based designer Alexander Wang has, however, sparked internet buzz with his humourous Spring 2013 campaign video for the diffusion line T by Alexander Wang. The video features Bon Qui Qui (a noted MADtv character played by commedienne Anjelah Johnson) in a series of amusing interactions with some fashionable faces, while still utilizing clear key item product placement at the Grand Street flagship store. Currently, the campaign video has over 400, 000 views on YouTube.

Watch the T by Alexander Wang Spring 2013 campaign video below.