Your avatar for online shopping got an upgrade

In today's episode:

1. When you visit an online site, data about your behaviour is abundant. Powerfront's avatar makes it visually accessible to customer service reps. The platform creates profiles of shoppers' moods, which they identify as "sentiments".

2. Have you seen the "sleepy" pop-up at The Benjamin hotel in New York? Or the Well Travelled Trunk tree at the Sofitel? Hotel lobbies are another touchpoint for retailers to reach their consumers as foot traffic at malls continues to decline.

3. Trampery, the London fashion incubator, has officially graduated its first cohort from the Sustainable Fashion Accelerator program. One designer, Steven Tai, said that the program gave him a more holistic vision for his business, as he re-examined their manufacturing process.

Three stories, five minutes, five days a week