International brands and retailers embrace #shoplocal

“Dear Shoppers,” Barney's makes a statement with their windows, Happy hour moves to grocery stores in Finland, Target's new loyalty program is on target, and more.

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In this episode:

  • Adult Halloween aka Sephora’s Sephoria;

  • A host of international retailers are focusing on "local" market strategies to fuel their growth: Church’s, Lululemon, Nike, Adidas, Nordstrom, Alibaba;

  • Shopify's Fulfillment Network shows that the company is coming for Amazon;

  • Europe is leading the way in food rescue with Cophenhagen's Too Good to Go, Loop, and S-Market, while Walmart has the best grade amongst US retailers;

  • YouTube has a /Fashion channel;

  • Target's new loyalty program supports consumers desire to have social impact; and

  • Barney's isn't hiding behind bankruptcy with its "Dear Shoppers" campaign.

Jennifer Pilkington - RAThe Brand and Retail Daily podcast