As a designer, you create pieces that express your vision, always keeping in mind saleability and the end customer. For your brand to grow, you need many points of contact with your customers – and support from great retailers aligned with your vision. So, how do you get bought? This course prepares you to approach retailers. It outlines the materials you need to have ready for the many one-on-one meetings. You also learn how to create an effective sales strategy that creates substantial opportunities for your business.
This course explores how to measure and characterize success. The emphasis here will be on the development of a marketing strategy that will be used to create a pathway to scalable success. The primary focus is on finding and capturing growth opportunities that will assist in creating a strong foundation for the brand.
How much is too much? This course is primarily focused on supply chain planning. How much inventory do you need to carry for retailers and to support your sell strategy? How do you assume customer demand for your e-commerce channel? You assume the role of a buyer and planner, developing your production and inventory plan. Innovations and best practices from around the globe are explored, enabling you to support your initial sales and growth.