CATEGORY PLANNING - SELECT CONTENT

Our online Merchandise Planning course is our most popular advanced course. Retail Buyers, Product Planning teams and Sales Directors love this course. Below is a sample of some of the topics we cover in the 3rd week where our playbook focuses on category-level assortment analysis, strategy and planning.

*This course is now offered by our partners over at Productlytics.

CATEGORY ANALYSIS

• The importance of item and category analysis

• CASE | Dinnerware category analysis

CATEGORY PLANNING

• Assortment Building Intro

• Assortment Planning Language

• Assortment Planning Introduction

• Category Planning Methods

• Contribution reports

• Commodity-Based Assortment Plans

• Key Item assortment strategy

• CASE: Basics Retailers - Uniqlo

• Brand matrix

• Average Retail

• Size analysis

EXPECTED TIME TO COMPLETE THIS WEEK | 1 hour