Testing global markets through e.commerce

Rabeanco, a popular leather goods brand in Asia, is expanding their reach into North America through e-commerce.  The brand has been growing steadily for the past 10 years and has a loyal following in each Asia region.  "After taking Asia Pacific by storm, we are prepared to launch our first-ever e-commerce platform in the US and wholly owned retail stores" said Elaine R Sugimura, President & CEO of Rabeanco USA.  

Rabeanco is primarily designed and manufactured in Asia, and inspired by the quality, craftsmanship of Italy and the hardware and character leathers found there.  Minimalist, colourful, practical and playful, the collection has an aesthetic which is global - and certainly appeals to the North American consumer.  Rabeanco is tagging themselves as an affordable world-class brand and does not discount their brand, ensuring a certain classic, quality appeal.