Re-Introducing a Fashion Conglomerant - with Heart

As the industry has heard, PPR has been shedding many of its non-core holdings to focus on its transformation to a pure apparel and accessory house.  The company reporting revenue of over $12 billion USD in the last fiscal year.  

A key part of the transformation is the name change to Kering, taking place in June, which has been much reported.  Kering is using the change as a publicity and branding opportunity, calling attention to the strengths of their portfolio and of the company.    "Ker" is a Breton word meaning "home", making the new name "a proud reminder of our origins in the Brittany region of France, " Mr. Pinault said in a statement.  Garance Dore will be doing a series of videos highlighted the way the group nourishes its brands.  

It is interesting to see a fashion holding company use a global, encompassing promotional strategy.  We're looking forward to seeing the changes for which the Kering transformation is laying the groundwork.