Mani Jassal is a young bridal designer who is rethinking the traditional bridal garments used in many Indian weddings. She is challenging colour use, textiles and techniques such as laser cutting which produces a beautiful aesthetic.
ON FASHION ICONS
Alexander McQueen: the extravagant elements inspire lavish imagery for her designs. Karl Lagerfeld: her favorite example of classic-edgy design. And Mani's experiences working for South Asian bridal couture designer Sabuasachi Mukherjee are as memorable as they are fun.
ON INDIA'S MARKET
The economy is growing, and the movie industry is booming - demand for luxury is increasing. Mani stressed the importance of respecting the different religious and cultural elements, using lamb skin instead of cow hide as leather accents in her collection.
Combining modern western style with South-Asian elements are a key part of Jassal's identity - reflecting both her home in Toronto and heritage in India. Handcrafted elements and customer service are important foundational values which guide her work.
ON TIME MANAGEMENT
Non-stop working, little sleep and a great moment of "finally this is over" once the garments are down the runway are all part of the design cycle which Jassal loves. A long process within a tight schedule.
ON DESIGN & COLLABORATION
Yusun Kang, a close friend, made the original motif Jassal used in her collection which was then traced and laser cut for the final result. It was labour intensive, particularly when you also consider beading and sequin details which are such an integral part of the garments. Jassal's mother, a professional tailor, contributes significantly to this aspect of the process.
A trip to Paris with friends is on order for the summer-time. Wandering the city streets and popping into design houses is the perfect way to spend a summer.