Fabiana and Victoria of FABITORIA
The Taiwanese design partners behind Fabitoria are taking on the global industry, having recently been selected to be a part of ASOS's marketplace. The use of digital prints in both apparel and accessories lend a colourful, otherworldly, distinctive spin to their collection.
Lovers of the collection appreciate the Surrealist and Post Impressionist influences, and even the flexibility of their best-selling skirts, which can be worn forward or backward. The fashion-fearless love the playfulness of both the designers and their designs.
ON PARTNERSHIP
Victoria and Fabiana compliment each other, Victoria making the prototypes with Fabiana taking care of the computer processing. Each design is a true balance between their separate viewpoints. "In this way, each one of our final products is guaranteed to incorporate all and only the essential elements of design."
ON DIGITAL PRINTING
Mary Katranzou and Karla Spetic may represent digital printing in the fashion industry - but the designers of Fabitoria are producing images which have tidbits of their - and their customers - daily lives. "They [the images] are close to us".
ON GOALS
The designers are from Taipei, Taiwan and speak enthusiastically and with great strength about their dream. Victoria and Fabiana want to be the first designers that come to mind when you think of globally printed designs.
ON ACHIEVING GOALS
Every piece from Fabitoria is not merely a garment, but also art. Its important the designers work with true professionals, working with photographers, but using natural light to maintain an intimate connection with the viewer.
But they are also business-saavy. With a shop on ASOS and Etsy, the designers also appeal to a global audience with free world-wide shipping.