Yesterday Nike announced $50 million in support of Let's Move! Active School programming in the US, designed to integrate physical activity daily, and create early positive sport and active play experiences for kids. The program was launched with Michele Obama, Serena Williams and others.
While many companies support charitable initiatives through significant donations, Nike has reached beyond and continues to develop free programming, apps, tools and resources to enable people to live better lives through sport. See the Nike Better World site here, and the Designed to Move site here.