As I approached the art deco building of the former stock exchange, I began to see that I was in excellent company. Chic families speaking quietly to eachother in French were walking towards the entrance and ascending the stairs together. The audience already thought highly of the Atelier we were here to celebrate – the silk scarves worn by each of the women in attendance was clear evidence of that.
The Festival des Metiers is one of the most beautiful, considered celebrations hosted by any fashion company. Hermes is one of the finest luxury houses in the world, and Le Festival des Metiers is the perfect way to celebrate its appreciation for high quality raw materials, their artists and craftspeople, and the quality and beauty of their work. Le Festival allows participants to see how their favorite products are made – the processes and material considerations. As much as it is a demonstration, the festival also allows for dialogue and conversations between guests and craftspeople.
Hermes’ Festival des Metiers is touring around the globe at a time when both customers and companies are interested in building sustainable businesses and products; Nike, H&M, Patagonia, and Everlane all continue to speak about their own footprints. The event perfectly tells Hermes’ story; the highest-quality products and materials have center stage shared only with patient, funny and skilled artisans.
The opportunity for a company to share its story and values with their loyal and potential customers, is an underappreciated opportunity. Let Festival des Metiers is well-attended and appreciated by the customer, and also has that key positive business affect – increasing traffic approximately 25 to 30 percent in each city it travels to.
Be sure to visit the Festival when it comes to town.
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