Color crazy at J.Crew
How do we create 45 custom coat colors? It's art meets science meets a guy named Luigi.
There are many brands and retailers who do color well, but not many can shine a light to the creative team at J.Crew. They continue to be a retailer of basics primarily, but have achieved respect in a style-driven industry for offering bold and on-trend color options (and of course, a well-edited assortment of fun fashion pieces).
We love this video because it gives a quick backgrounder into the design inspiration behind the color, and the process behind creating color for textiles.
Our Trend Forecasting and Product Management courses are developed by the very people around the world working to bring product to life every season. Between the inspiration, mood boards, sample swatches, lab dips, textiles (including the sheep), it’s all covered. Learn something new, and level up in your career. Subscribe today.