WEEK 5 | Supply Chain Management
May
23
to Jun 22
WEEK 4 | Brand and Strategy Building
May
16
to Jun 22
WEEK 3 | Assortment Planning
May
9
to Jun 22
WEEK 2 | Buying and Business Fundamentals
May
2
to Jun 22
WEEK 1 | Fashion and Retail PM role introduction
Apr
25
to Jun 22

WEEK 1 | Fashion and Retail PM role introduction

ROLE INTRODUCTION

·    Responsibilities and Characteristics

·    Product Management within the Organization

·    Translating customer needs into product: Know what your customers want before they do

·    Risks and assumptions in Product Management today

 

THEMES IN PRODUCT MANAGEMENT TODAY

·    Agility

·    The Rise of Branded Retail

·    Online Retail

·    Transparency

 

PRODUCT MANAGEMENT PROCESS

·    Product Life Cycle

·    Buying Cycle

·    Product Management Process

 

 

CUSTOMER AND MARKET AWARENESS

·    Developing your Merchant Toolbox

·    Competitive Analysis: Market Awareness

·    Customer Profile Maps

·    VALS Customer Profile Framework


EXPECTED TIME TO COMPLETE | 45 minutes

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LAUNCH | Product Management Online Course
Apr
25
to Jun 24

LAUNCH | Product Management Online Course


EXPECTED TIME TO COMPLETE | 30 Minutes

View Event →