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Retail Assembly expands 'The Industry Sessions' to D.C.

RETAIL ASSEMBLY EXPANDS ‘THE INDUSTRY SESSIONS’ TO D.C.

Workshops improve fashion and retail professionals understanding of the business

 

Washington, D.C. – (Friday November 10, 2014)

Fashion and retail training agency RETAIL ASSEMBLY heads to Washington for the first time to introduce ‘The Industry Sessions’. The one day workshops are intended to give brand managers, sales reps, buyers, and planners a deeper understanding of the commerce supporting fashion and retail.

 

James Bessen recently reported for HBR.org that 54 percent of workers don’t think they know everything they need to know in order to do their current jobs. The Retail Math and Buying workshops bridge that knowledge and skills gap. It is the product that initially attracts professionals to a career in retail. What supports that product – from production to sales – is math.  

 

“Retail Math has been something our corporate partners and clients have demanded from us from day one,” says Jennifer Pilkington, Managing Director of RETAIL ASSEMBLY. “Typically we tailor specific development projects to suit the client’s business and their employees. We are excited to have created an industry-general set of workshops to serve small to medium sized organizations in a more intimate environment.”

 

The workshop will advance participants understanding of how retail math affects both the commerce and customer-facing aspects of the business. “Developing the skills to drive key metrics is something many professionals wish they had a better handle on,” says Pilkington. By planning and manipulating the various factors impacting profit and sales, participants can expect greater confidence in their roles, and a broader toolbox for problem solving on the job.

 

This round of workshops has limited space. Attendees will receive information on topics related to costing, mark-up and profit, markdowns and driving inventory productivity. Sessions are divided into two days: RETAIL BUYING on November 20, and RETAIL MATH on November 21. Participants will also have access to RETAIL ASSEMBLY’s related online content. 

 

“The Industry Sessions’ will take place in Washington D.C. on Thursday November 20 and Friday November 21, 2014 from 9:00 AM to 4:30 PM.

 

ABOUT RETAIL ASSEMBLY:

RETAIL ASSEMBLY is a training and development agency – connecting the creative and the commerce. Serving the retail and fashion industry, every one of our instructors and contributors is steeped in the business end of fashion and retail.

http://retail-assembly.org | @RetailAssembly

Media Contact | Susan Miller s.miller@assembleholdco.org

 

Download a copy of the release |  RETAIL ASSEMBLY EXPANDS ‘THE INDUSTRY SESSIONS’ TO D.C.

Retail Assembly presents 'The Retail Math Industry Session' in Los Angeles

RETAIL ASSEMBLY presents 'The Retail Math Industry Session' in Los Angeles

New workshop aims to improve fashion and retail professionals understanding of the business

 

Los Angeles, CA – (Thursday September 25, 2014)

Fashion and retail training agency RETAIL ASSEMBLY returns to Los Angeles to introduce ‘The Retail Math industry sessions’. The one and two day workshops are intended to give brand managers, sales reps, buyers, and planners a deeper understanding of the commerce supporting fashion and retail.

 

James Bessen recently reported for HBR.org that 54 percent of workers don’t think they know everything they need to know in order to do their current jobs. Product is what drives most professionals into the fashion and retail industry, but many professionals don’t have a strong understanding of the math that supports the business – from production to sales.

 

“Retail Math has been something our corporate partners and clients have demanded from us from day one,” says Jennifer Pilkington, Managing Director of RETAIL ASSEMBLY. “Typically we tailor development programs to suit the client’s business and teams. We are excited to have created an industry-general set of workshops to serve small to medium sized organizations outside of a tradeshow setting.”

 

The workshop will advance participants understanding of how retail math affects both the commerce and customer-facing aspects of fashion. “Developing the skills to impact key metrics is something many professionals wish they had a better handle on,” says Pilkington. By planning and manipulating the various factors impacting profit and sales, participants can expect greater confidence in their roles, and a broader toolbox for problem solving on the job.

 

This round of workshops has limited spacing. Attendees will receive information on topics related to costing, mark-up and profit, markdowns and driving inventory productivity. Sessions are divided into two days: The Foundational session taking place October 21, and Advanced Fundamentals is October 22. Participants will also have access to RETAIL ASSEMBLY’s related online content. 

 

'The Retail Math Industry Sessions’ will take place in Los Angeles on Tuesday October 21 and Wednesday October 22, 2014 from 10:00 AM to 4:00 PM.

 

ABOUT RETAIL ASSEMBLY:

RETAIL ASSEMBLY is a training and development agency – connecting the creative with the commerce. Serving the retail and fashion industry, every one of our instructors and contributors is steeped in the business of fashion and retail. 

http://retail-assembly.org | @RetailAssembly

Media Contact | Susan Miller, Assemble Hold Co., s.miller@assembleholdco.org

 

Download a copy of this release |  RETAIL ASSEMBLY PRESENTS ‘THE RETAIL MATH INDUSTRY SESSIONS’

Retail Assembly launches Digital Commerce Course

RETAIL ASSEMBLY LAUNCHES DIGITAL COMMERCE COURSE

Online course to help brands and retailers improve creative, customers & business

Toronto, ON – (September 20, 2014)

RETAIL ASSEMBLY Inc. is pleased to announce the launch of their newest online course, Digital Commerce. Every brand and retailer, whether new or refreshing their online / mobile commerce offering will have access to a two month subscription online to the course content, tools, and resources.

 

Digital commerce continues to unfold at a quick pace as consumers demand more of brands and new technology is introduced daily. “There re three business aspects at play here: ecommerce, mobile, and ‘the internet of things’. Our Digital Commerce offering considers each aspect part of a complete brand experience – not three separate silos”, Jennifer Pilkington, managing director of RETAIL ASSEMBLY Inc. explains.

 

The Digital Commerce course replaces the successful E-Commerce course previously offered by the training and development agency. “We found most of our conversations evolving beyond just an online shop. They began to include ‘big data’, seamless customer experiences, mobile, etc.” says Pilkington. The Digital Commerce course is not just appropriate for larger retailers, but also for small and medium sized businesses. Within the data section there are very simple metrics stores of all size will find useful.

 

Carrying on a tradition of interactive courses, with access to industry experts, instructors, and contributors, learners will gain a strong foundation to build / improve upon their digital strategies. “Ultimately, we provide our users with a great foundation, and fresh ideas to apply to their business. Helping with career advancement is a nice bonus for those taking courses as part of corporate training programs – or individually”, says Pilkington

 

Users sign-up for the course at retail-assembly.org, $450 US for 2 months. 

COURSE OFFERING

  • Retail and fashion buying
  • Sales & brand management
  • Merchandise Planning
  • Retail Math
  • Product Management
  • Digital commerce

 

ABOUT RETAIL ASSEMBLY

RETAIL ASSEMBLY is the training and developing agency serving the best brands and retailers around the globe. Every one of our courses and sessions has been developed with a network of professionals spanning industries (lifestyle to luxury), and businesses (specialty to mass).  

@RetailAssembly | http://retail-assembly.org

Media contact | Susan Miller | s.miller@assembleholdco.org

 

Download a copy of the release | RETAIL ASSEMBLY LAUNCHES DIGITAL COMMERCE COURSE

'The Retailer's Point of View' workshop launches, benefiting the Art of Fashion

‘THE RETAILER’s point of view’ workshop launches, benefiting the ART OF FASHION

Online workshop to help new designers grow their business

Toronto, ON – (August 11, 2014) RETAIL ASSEMBLY, the fashion industry’s training and development agency, announced the launch of ‘The Retailer’s Point of View’ workshop today. Half of the revenue generated from the sale will benefit the Art of Fashion, a not-for-profit championing the Canadian fashion industry.

 

The online workshop was developed for new designers, sales reps and account managers. “We are pleased to be supporting the Canadian fashion industry with this great offering at a great price”, says Jennifer Pilkington, Managing Director RETAIL ASSEMBLY Inc.

 

The Retailer’s Point of View contains content, videos, transcripts, worksheets and toolkits to help industry professionals grow their retail sales.  Topics emphasized include:

  • Defining your customer
  • Creating an effective sell-strategy
  • Meeting a buyer / retailer’s needs
  • Negotiating strong vendor terms agreements
  • Grow your sales

 

Some of the content was recorded at the Retailer’s Point of View event. Boutique owner Laura Bernhardson of Fresh Collective, along with Art of Fashion’s Michelle Planche hosted the evening and engaged with attendees on a variety of related topics.

 

“This workshop is a great way to reach new designers and reps, and help them to bridge the gap from design to sales and business growth,” reiterated Pilkington. 

 

The Retailer's Point of View workshop is available online at retail-assembly.org for $40 USD. 

 

 

ABOUT RETAIL ASSEMBLY

RETAIL ASSEMBLY is the training and development agency – connecting the creative with the commerce. Serving the retail and fashion industry, every one of our instructors and contributors is steeped in the business of fashion and retail.

http://retail-assembly.org | @RetailAssembly

Media Contact:
Susan Miller, Assemble Hold Co. s.miller@assembleholdco.org

  

ABOUT ART OF FASHION

Art of Fashion (AOF) is a Canadian not-for-profit organization offering emerging apparel and accessory designers access to information and resources to enhance their fashion business and career growth alongside platforms to showcase their talents. The organization's mission is to champion high-caliber Canadian fashion by fostering the careers of talented emerging designers and also create award-winning platforms for exposure.

artoffashion.org | @ArtofFashion

 

Download a copy of the release | 'THE RETAILER'S POINT OF VIEW' WORKSHOP LAUNCHES, BENEFITING ART OF FASHION

Retail Assembly hosts 'Industry Innovators' panel at KnowShow

RETAIL ASSEMBLY hosts ‘Industry Innovators’ Panel at KNOWSHOW

New format shares ideas for positive change in Fashion and Retail

 

Vancouver, BC – (July 15, 2014)

Jennifer Pilkington of RETAIL ASSEMLBY returns to KNOWSHOW, Canada’s premier lifestyle tradeshow, Tuesday July 29th at the Vancouver Convention Centre for the ‘Taking the Long View: Building Business Longevity’ panel discussion.

 

From the inception of the retail learning sessions, RETAIL ASSEMBLY has engaged the retailers attending. This year, Ms. Pilkington will be presenting to this same group: a one-hour session at 10:00 am titled “Better Markdowns”. However, this reaches only about half of the show’s 2800 attendees.

 

“This season, we also wanted to connect with the broader industry – including the marketing and sales professionals in attendance”, says Pilkington of the additional panel offering. “KNOWSHOW attendees are always open to be inspired in business, and we have some incredibly innovative and successful brands and retailers in our midst”. Tapping into the panel’s stories and solutions to build a brighter future is what KNOWSHOW and RETAIL ASSEMBLY hope to accomplish. 

 

The panel includes Jamie Cormack, co-founder Hershel Supply Co., Sean Miller, head of business development at No Limits Group, and Walter Manning, owner of Old Faithful Shop The discussion will be moderated by Jennifer Pilkington, managing director of RETAIL ASSEMBLY Inc..

 

Please join the conversation Tuesday July 29th from 2:00 PM to 3:00 PM at the Vancouver Convention Centre, 1055 Canada Pl in Vancouver British Columbia.

 

ABOUT RETAIL ASSEMBLY:

RETAIL ASSEMBLY is a training and development agency – connecting the creative with the commerce. Serving the retail and fashion industry, every one of our instructors and contributors is steeped in the business of fashion and retail.

 http://retail-assembly.org | @RetailAssembly

 

ABOUT KNOWSHOW: 
Established in 2006, the KNOWSHOW is a privately held bi-annual trade show catering to Canada’s top lifestyle, fashion and action sports retailers and brands. Each January and August wholesalers of selected brands and their reps premier new products to the nation’s best retailers and media during a three day show held at the Vancouver Convention Centre West.

www.knowshow.com 
@knowshow #knwshw

Media Contact | Susan Miller, s.miller@assembleholdco.org

 

Download a copy of the release |  RETAIL ASSEMBLY hosts ‘Industry Innovators’ Panel at KNOWSHOW

RETAIL ASSEMBLY building business longevity industry panel for KNOWSHOW.png

Retail Assembly sponsors Art of Fashion's Retailer's Point of View

RETAIL ASSEMBLY sponsors Art of Fashion’s Retailer’s Point of View

Event to help designers sell to retailers

 Toronto, ON – (July 1, 2014) RETAIL ASSEMBLY, the fashion industry’s training and development agency, announced today they will be supporting the Art of Fashion's Retailer’s Point of View. Retailer’s Point of View is an educational event for new designers that will help them through the process of approaching and working with a retailer.

 

The Retailer’s Point of View is the first event launching The Ultimate Holiday Dress Competition, the final stage of which is a contract with Fresh Collective. Boutique owner Laura Bernhardson will present the following topics for the audience:

  • Knowing the retailer, and their customer
  • Understanding consignment model
  • Ensuring your collection meets the retailer’s need

 

“This event is a great way to reach new designers, and help them to bridge the gap from design to sales and business growth. We are so pleased to be sponsoring this event, and to be working with Art of Fashion”, says Jennifer Pilkington, Managing Director of RETAIL ASSEMBLY.

 

RETAIL ASSEMBLY will provide content and digital asset support for the event. Additionally, an online workshop titled ‘Selling to retailers’ will be offered at retail-assembly.org. The workshop will be priced at $40. “Designing a stellar collection is one thing. Selling it is another completely”, Pilkington said.

 

Limited tickets to the Retailer’s Point of View are available online for $45. The event will be held at Fresh Collective 692 Queen Street West from 7:30pm to 9:00pm July 8, 2014.

ABOUT RETAIL ASSEMBLY

RETAIL ASSEMBLY is a training and development agency – connecting the creative and the commerce. Serving the retail and fashion industry, every one of our instructors and contributors is steeped in the business end of fashion and retail.

 http://retail-assembly.org | @RetailAssembly

Media Contact | Susan Miller, s.miller@assembleholdco.org   

 

ABOUT ART OF FASHION

Art of Fashion (AOF) is a Canadian not-for-profit organization offering emerging apparel and accessory designers access to information and resources to enhance their fashion business and career growth alongside platforms to showcase their talents. The organization's mission is to champion high-calibre Canadian fashion by fostering the careers of talented emerging designers and also create award-winning platforms for exposure.

artoffashion.org | @ArtofFashion

 

Download a copy of this release | RETAIL ASSEMBLY SPONSORS ART OF FASHION'S RETAILER'S POINT OF VIEW

Retail Assembly launches The Workshops Series

RETAIL ASSEMBLY LAUNCHES THE WORKSHOPS SERIES

Online workshops to fill knowledge gaps for brand and retail professionals

 Toronto, ON – (March 24, 2014) Fashion and retail training agency RETAIL ASSEMBLY is pleased to announce the launch of their online workshop series. The workshops were created to meet the needs of more advanced professionals who are looking to build their skills in a particular area of the business.

 

A recent report published on HBR.org indicated that 54 percent of workers don’t think they know everything they need to know in order to do their current jobs. The online workshops fill these knowledge gaps and create masters and best-in-class merchants. Shorter than the courses, the workshop subscriptions are 4 weeks each, but go into greater depth on a narrower topic.

 

“These workshops have been in-development for quite some time, and we are excited to be launching them. Professionals who are already firmly established in their roles need detailed and inspired insights into the topic they’d like to master”, explains Jennifer Pilkington, managing director of Retail Assembly.

 

As with each offering, Retail Assembly reached out to their network to develop meaningful, relevant content. Not only will users build a strong foundation for what is happening with the best and brightest currently, but there is a strong element of what may be coming. “Every business needs to maintain and perfect their core, while fostering the new. That applies to product, processes, strategies, and customers,” emphasizes Pilkington.

 

Carrying on a tradition of interactive courses, with access to industry experts, instructors, and contributors, users will ultimately come to master key fashion and retail skills in the online workshops. Learners can sign-up for the workshops at retail-assembly.org. A subscription runs $190 US for four weeks.

WORKSHOP OFFERING

  • Trend Forecasting
  • Demand Planning
  • Profitable Markdowns
  • Wholesale Introduction
  • Negotiating
  • Assortment Planning
  • Inventory Productivity
  • Business Forecasting
  • Working with a large retailer

 

ABOUT RETAIL ASSEMBLY

RETAIL ASSEMBLY is the training and developing agency serving the best brands and retailers around the globe. Every one of our courses and sessions has been developed with a network of professionals spanning industries (lifestyle to luxury), and businesses (specialty to majors).

@RetailAssembly | http://retail-assembly.org

Media contact | Susan Miller | s.miller@assembleholdco.org

 

Download a copy of the release | RETAIL ASSEMBLY LAUNCHES THE WORKSHOPS SERIES

Small apparel stores adapt to big competition from U.S. chains

It’s all about accurately targeting customers, then serving unique products

By Jenny Lee, Vancouver Sun

Two-year-old Board of Trade Co. now puts an equal focus on men's clothing, women's clothing and art objects in it's Gastown story, owner David Lin says.

Two-year-old Board of Trade Co. now puts an equal focus on men's clothing, women's clothing and art objects in it's Gastown story, owner David Lin says.

The No. 1 mistake small retailers make in preparing to combat incoming large U.S. stores such as Saks and Nordstrom is underestimating the big chains’ strength in service and technology.

That competition is about to get even stiffer in Vancouver with Hudson’s Bay’s $2.9 billion U.S. purchase of luxury retailer Saks. Hudson’s Bay has said it expects to bring the brand to Canada.

“Most boutiques offer great, friendly in-store service for consumers,” retail consultant Jennifer Pilkington of Toronto-based Retail Assembly said, “but larger retailers are really stepping up efforts in the after-sale period.”

Most boutiques offer great, friendly in-store service for consumers but larger retailers are really stepping up efforts in the after-sale period, according to retail consultant Jennifer Pilkington of Toronto-based Retail Assembly. Photograph: Karen LIn

Most boutiques offer great, friendly in-store service for consumers but larger retailers are really stepping up efforts in the after-sale period, according to retail consultant Jennifer Pilkington of Toronto-based Retail Assembly.

Photograph: Karen LIn

Great in-store service is now a “bare minimum expectation,” said Pilkington, in Vancouver to present a workshop at the KnowShow lifestyle trade show for retailers, today to Thursday.

Large retailers are fast becoming experts at after-sale followup, using consumer data and technology to recommend additional products and provide quick delivery and customization of product, she said.

Macy’s is already offering coupons on customers’ mobile devices as they walk into a store, Pilkington said. “Think of that Walmart customer whose dad called to complain to the company for sending pregnancy-related coupons to his young daughter who unbeknownst to him, was pregnant.”

In-store digital tracking is also gaining ground. Stores are tracking consumer’s mobile devices as they shop. Spending 30 minutes in the shoe section may soon trigger a discount coupon direct to smartphone.

But that’s not to say small retailers cannot compete.

Pilkington has identified a number of Vancouver independents who are making all the right moves in the face of incoming competition.

Vancouver’s Board of Trade Co sells menswear, but also a candle or two, driftwood clothing hooks and a doormat.

“This is a cultural curation with an element of surprise,” Pilkington said. “He’s making his customers laugh and giggle a bit. You never expect to walk into an apparel retailer and see a doormat.”

Cultural curation, a buying strategy that tests and offers product categories outside the core business, is a strategy where small retailers with small order sizes have the advantage, Pilkington said.

Two-year-old Board of Trade Co. has found this strategy so successful, it now puts an equal focus on men’s clothing, women’s clothing and art objects, owner David Lin said. Items for sale may include handcrafted letter openers from the Sunshine Coast, designer ceramic tumblers from New York and drop-crotch pants from New Zealand. Something must be working because Board of Trade Co opened a second Vancouver store in January.

Interior of the Roden Gray men's boutique in Gastown. Roden Gray has responded to growing competition by ever-more-tightly targeting its ideal customer, placing strong emphasis on branding a Roden Gray style, and is remodelling its online store for a less corporate look.

Interior of the Roden Gray men's boutique in Gastown. Roden Gray has responded to growing competition by ever-more-tightly targeting its ideal customer, placing strong emphasis on branding a Roden Gray style, and is remodelling its online store for a less corporate look.

Roden Gray men’s boutique has responded to growing competition by ever-more-tightly targeting its ideal customer, placing strong emphasis on branding a Roden Gray style, and is remodelling its online store for a less corporate look.

Surprisingly, the physical store benefits from high-end department stores carrying the same product, Rob Lo, Roden Gray co-owner and creative director said. The additional product exposure seems to help, while Roden Gray’s skill and emphasis on showing the customer how the product fits into his lifestyle leads to sales.

“Those brands have been our top-selling brands,” Lo said. “Lifestyle merchandising is way more attractive than how it’s presented on a jammed rolling rack in the middle of Holt Renfrew. There’s no life to it. Merchandising is the key thing.”

“Our space was designed like an art gallery so you can put an installation in the store at any time to complement the brands.”

Recent installations include a wooden house and an environment with knotted mountain climbing ropes.

Big retailers will always have the best-selling items in-store and often at reduced prices, Pilkington said. They will also offer much of a collection’s line. Where smaller retailers can excel is in offering the best, and often unique, pieces from a collection along with the best pieces from other collections.

Lo agrees. “Every designer collection has a white shirt. We’re not buying that white shirt. We’re buying the stuff that’s on the runway. In larger stores, the buyers are trained to buy the white shirt.”

“All of our staff are trained to be personal stylists,” Lo said. “It’s not always about selling the clothes. It’s selling where to eat, places to go, the type of music they listen to. It’s rare that you find that in a department store chain.”

Lo and partners Davie Fernandes and Ken Wai value social media for passing styling ideas on to customers.

“Online for us is the best advertising tool because we’re basically showing what we’re doing. It’s something that we can control. We work with a lot of other blogs and forums and generate content for them and that’s another thing a department store can’t really do.”

Roden Gray’s business is increasing 10 to 25 per cent per year, Lo said. The eight-year-old store has 3,000 square feet and 12 employees.

Many retailers believe they understand their customers aesthetically, Pilkington said, but it’s also important to know them in terms of what products bring the most sales and at what price points.

Many smaller retailers will know that shoes, for example, do really well for them, but they may be mistakenly devoting too much floor space to them, Pilkington said. Shoes may represent just 10 per cent of overall sales dollars compared to, say, 30 per cent from denim.

“You need to be buying only 10 per cent in shoes. And if denim is experiencing growth, maybe that moves from 30 per to 35 per cent of your assortment,” she said.

“It’s one of the biggest emotional blocks …. You just want to keep doing the same things that made you successful in the past. It doesn’t mean you’re going to be successful in the future. So allocate more purchase dollars to the brands that are experiencing higher growth rates.”

Other Vancouver stores Pilkington expects to thrive in the new competitive environment include the sneaker store Livestock, which is so well targeted it can focus entirely on its product and simply present row after row of sneakers; Nineteen Ten Home Boutique gets away with offering everything from home products to children’s toys for the same reason; Aritzia offers product nobody else has by designing in-house and interpreting trends.

While few shoppers will ignore a great discount, Pilkington sees evidence that a growing proportion of customers don’t mind paying regular price and buying less, instead. Retailers who put value back into their products by differentiating their assortments, editing and merchandising well are more likely to succeed, she said.

Small retailers need to make sure their “edit” is strong and that they think critically about what they are saying about the brand that is different from what everyone else is saying.

“If you’re going to offer a printed pant, how are you going to do it different from J. Crew, because you’re not going to beat them on price.”

“Service in a boutique is different from service at Nordstrom,” Pilkington said. “Boutiques provide a place to hang out. Nobody ever hangs out a Nordstrom.”

jennylee@vancouversun.com


Event preview: KnowShow

 

What you can gain from the massive lifestyle retail tradeshow coming to Vancouver

Kristen Hilderman for BCBUSINESS


Now in its eighth year, Canadian lifestyle retail tradeshow KnowShow will be at the Vancouver Convention Centre from July 30 to August 1. The bi-annual show features about 300 brands showcasing their latest goods to an estimated 2,000 retailers. And there’s more to this gathering than lanyards and tote bags. KnowShow prides itself in subverting the “stuffy tradeshow,” by including on-site DJs, live art installations and its own magazine, all of which contribute to the upbeat atmosphere and non-tradeshow vibe.

Retail expert Jennifer Pilkington of Toronto’s Retail Assembly will be leading the only workshop at the 2013 summer show, sharing insight on how to tackle a tradeshow in a “business-, profit- and productivity-oriented” fashion.

“It’s tips for people to really kill it at a tradeshow,” says Pilkington. “To do it productively and also get a lot of really great new stuff out of it.” For first-timers, or even tradeshow buffs, it can be an overwhelming experience. “There’s so much to see and so much to do,” says Pilkington. “It’s just about prioritizing.”

When considering the Vancouver retail scene, Pilkington says that incoming American giants like Target and J. Crew have been making an impact on local business. “I think in terms of local boutiques, that’s where you’ll see the squeeze,” she says. “I think you just want to know who your customer is and how you’re distinguishing yourself; make sure your product offering is different.”

For retailers attending KnowShow, Pilkington says it’s all about finding the opportunities to differentiate. “Every boutique has its own vision and its own loyal customer base, and I really think it’s about staying true to all of that.”

Image: KNOWSHOW

Image: KNOWSHOW