Polaroid, the iconic camera company which has struggled since 2008 to find its niche in a digital world, has recently opened a FotoBar in Florida as part of a licensing deal initiated by entrepreneur Warren Struhl. While competing with drugstores in the US who offer quick and inexpensive photo-processing, FotoBar sets to offer a bricks-and-mortar option for printing larger sized photographs, canvases, bamboo, and acrylic (in addition to regular prints as well). Specialty photo printing is extremely popular with middle American households, as it is the intersection between DIY and digital. Florida is a great location to test the concept, as the population is older - and not as print savvy - but will also give a good picture of any mass appeal potential.
"There's something to walking into a trusted location, with a name like Polaroid," says Struhl. "You can feel the wood frames, the metals, the glass, the bamboo, the canvas, and see what you can do with that picture in person."
Visit Polaroid Fotobar here.