Louis Vuitton has had a consistent history rooted in the story of craftsmanship and travel. Louis Vuitton also has a recent business history whose foundation is rooted their logo. The company's new Soho Atelier delivers an experience in all three - a room dedicated to their oft-purchased accessories, a second room dedicated to the art and science of travelling well, and a workshop for customizing your bags and other small leather goods.
This is part and parcel of what makes Louis Vuitton such a significant force in luxury accessories. They are happy to sell anyone goods branded with their own initials. And if you'd like, they will also happily dislay your own monogram and retreat to a supporting role - where they provide the function and a 'discrete' backdrop for travel.